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Midu Studio Design Process Overview

Blueprint

From research to launch in three phases: Blueprint, Spark, and Build. See how Midu Studio turns ideas into polished digital products with a research-first approach.

Three phases. One team.
No handoff gaps.

Three phases. One team. No handoff gaps.

Three phases. One team.
No handoff gaps.

Our process has three stages. Each one builds on the last. The same team that does the research is the same team that designs the screens and, when needed, builds the site. No telephone game. No lost context.

Midu Studio

Research

Moodboard

Design Concepts

Wireframes

Design system

Final result

Blueprint

1-2 weeks

Research, strategy, and the plan that makes everything else possible. Before we open Figma, we open our research tools. We analyze your competitors, study the market, and define your users and their needs. The result is a clear strategy that answers a key question:

what should this product

actually do, and for whom?

Can we simplify this flow?

Can we simplify this flow?

Julia

Hard to stay motivated with saving or budgeting

Digital polish

Expecting beautiful, smooth, and mobile-optimized design as a minimum standard

To use convenient and beautifully designed apps

JTBD Framework

Blueprint deliverables

What you get at the end of this phase

Competitor analysis report, JTBD Framework

Product requirements and feature definition

User persona and journey mapping

Information architecture and sitemap

A strategy brief that explains every design decision

Spark

1-2 weeks

Concepts, moodboards, and the creative exploration that gives your product its identity. This is where research meets creativity. We turn insights from the Blueprint phase into visual direction, explore concepts, and shape the experience. This is where the product starts to come to life with you involved in every decision.

PP Neue Montreal

Aa Bb Cc

PP Neue Montreal

Aa Bb Cc

Mobile app screen showing family photo — UI concept preview

Silhouette against red background — dark mood visual direction reference

Open New Cards UI screen with virtual card visuals — fintech onboarding concept

Model wearing headphones — product concept mood reference

MedLab transaction card UI component — fintech app concept

Spark deliverables

What you get at the end of this phase

Visual concept explorations (2 to 3 directions)

A design direction that's been validated, not guessed

Moodboard with typography, color, and style references

Wireframes for key screens

Key screens designed at high fidelity

Build

2-4 weeks

Polished UI, prototyping, and everything your developer needs to ship. Once the direction is locked, we design every screen, state, and interaction, build responsive layouts and component libraries in Figma, and prepare files ready for development. If needed, we also build the front end in Framer, so your product can go live without delays.

Person reaching toward camera against blue sky — editorial mood photo

Fixa.

Plan your day without overwhelm

Fixa is a simple, ADHD-friendly planner that turns your thoughts into a clear plan

No clutter. No complicated setup.

Just your day, clearly planned.

Join the waitlist

Fixa.

Plan your day without overwhelm

Fixa is a simple, ADHD-friendly planner that turns your thoughts into a clear plan

No clutter. No complicated setup.

Just your day, clearly planned.

Join the waitlist

Fixa.

Plan your day without overwhelm

Fixa is a simple, ADHD-friendly planner that turns your thoughts into a clear plan

No clutter. No complicated setup.

Just your day, clearly planned.

Join the waitlist

Spark deliverables

What you get at the end of this phase

Complete UI design for all screens (mobile, desktop, or both)

Figma component library with a design system

Developer handoff with specs, assets, and annotations

Interactive prototype

Framer build (optional, quoted separately)

What stays constant across every project.

No matter the scope or budget, these things are always true when you work with us:

Diagram showing direct client-to-team connection with no middlemen

You talk to the people doing the work.
No middlemen. The same team researches your market and designs your product.

Work process calendar highlighting Friday as delivery day — progress tracking visual

You see progress constantly.
No disappearing for weeks. We share work early and often, so there are no surprises.

Figma design tokens and component library preview — production-ready file structure

Files are always production-ready.
Developers don’t have to guess. Specs, assets, spacing, and components are all there.

Let’s build the future of your brand.

Contact us and we’ll immediately send you an email with the next steps, so you can move forward without delay.

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Project based

Retainer model

London, UK

Design for those who want to become a better version of themselves.

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2026 Midu Studio,

Midu Studio Design Process Overview

Midu Studio Design Process Overview

Three phases. One team.No handoff gaps.

Three phases. One team. No handoff gaps.

Three phases. One team.No handoff gaps.

Research, strategy, and the plan that makes everything else possible. Before we open Figma, we open our research tools. We analyze your competitors, study the market, and define your users and their needs. The result is a clear strategy that answers a key question:

Research, strategy, and the plan that makes everything else possible. Before we open Figma, we open our research tools. We analyze your competitors, study the market, and define your users and their needs. The result is a clear strategy that answers a key question:

Research, strategy, and the plan that makes everything else possible. Before we open Figma, we open our research tools. We analyze your competitors, study the market, and define your users and their needs. The result is a clear strategy that answers a key question:

what should this product

what should this product

actually do, and for whom?

actually do, and for whom?

What you get at the end of this phase

What you get at the end of this phase

What you get at the end of this phase

What stays constant across every project.

Let’s build the future of your brand.

Contact us and we’ll immediately send you an email with the next steps, so you can move forward without delay.

Design for those who want to become a better version of themselves.

Three phases. One team.
No handoff gaps.

Three phases. One team.
No handoff gaps.